Videos without captions are like a concert pianist playing to an empty room. You've put all the hard work into creating an amazing video, but you're missing out on reaching your audience. Adding captions to your video is a way to unlock its real potential. Check out the top 5 reasons to caption your videos.
Adding captions to your videos to improve accessibility is probably the most important (and obvious) reason to add captions to your videos. Captioning your video ensures that it's accessible to the deaf and hard-of-hearing community too. 1-in-6 people have some form of hearing loss, so if your videos aren't captioned, you're missing out on a big market!
2. Improve SEO
Adding captions to your videos will improve Search Engine Optimisation (SEO). Your videos will be more searchable on search engines like Google, Bing and Yahoo. A search engine can't watch or listen to a video, but it can index text. This means that captioned videos will rank higher in searches, leading to more views and exposure for your content. Videos with captions also tend to have a longer view time which is something that search engines also take into account when ranking.
3. Silence is golden
Over 80% of videos on Facebook are watched with the sound switched off. This might sound unbelievable at first, but it actually makes a lot of sense when you know the motivation behind it. It is really down to the environment that people are watching videos in, such as on public transport on the way to work, in a library or even in a bathroom cubicle. Captions on a video means the viewer can follow along silently and discreetly no matter where they are or what they're watching.
4. Improve comprehension
Closed captions can be incredibly beneficial to online learning. Closed captions on a video result in a viewer having a better understanding of the content by both deriving the meaning from the words in the captions and listening to the audio. Captioning of videos can help improve a child's literacy and reading comprehension. Captions also greatly enhance the experience for viewers whose native language is not English since they can read along while they listen. This means you can broaden your audience to overseas markets.
5. Repurpose your content
Captions mean that you'll have a written version of your video. You can then use that to re-purpose the video into other content like a blog article or mail out. Having captions for your videos means that making new content is as easy as copy and paste!