There’s a lot of work that goes in to planning a conference, seminar or webinar, with many factors to take in to consideration to organise a successful event that makes your attendees leave feeling satisfied. One consideration that can often go unfulfilled is accessibility, and in particular, offering live captions. Check out these six key benefits to live captioning your event.
If you have any attendees who are deaf or hard of hearing, they’ll often struggle to hear what your fantastic speakers are saying without a means of access such as live captions. And if these attendees don’t know what is being said, they won’t be satisfied with the event. With 1 in 6 people being affected by some degree of hearing loss, it’s important to accommodate these attendees just as much as your hearing attendees, so that everyone can access the information in each presentation.
2. “What did they just say?”
Have you ever been sitting at a conference, in a cinema or at the theatre and turned to the person next to you for clarification of what has just been said? It’s easy to miss what someone has said, and live captions give your attendees a second chance by allowing them to read what has just been said on screen. No more whispered chatter from the audience and greater comprehension sounds like a win-win!
3. Language Comprehension
If you’ve tried to learn another language, you’ll know how difficult it can be to pick up every word that someone is saying, often needing to hear a sentence for a second time to fully comprehend it. If any of your attendees speak English as an additional language, live captions help improve comprehension and reduce anxiety.
As live captions turn speech into text in real time, a transcript is created containing all dialogue that has been captioned. After the event, this transcript is then yours to own. You can make this available to your attendees as a nice free value add, or charge a small fee to help cover your overall costs. If you’re uploading a recording of the event online, you can even utilise the transcript to create closed captions. It’s up to you!
5. Increased Target Market
Let’s talk marketing. One in six people are affected by some degree of hearing loss. In Australia 3.9 million people speak a language other than English at home, and in the UK 4.2 million people use a language other than English as their main language. This means that by making your event accessible to people who are deaf, hard of hearing, or have English as an additional language, you’re making it more attractive to many more potential clients than you would otherwise.
Providing a service to your attendees that allows inclusion for everyone not only creates an accessible event, but it promotes a positive atmosphere and a greater level of respect for your brand.